SUSTAINABILITY
A fabric that has been passed down from generation to generation.
Turkish toweling is legendary for its exceptional softness and absorbency. We strive to carry the echoes of voices from the ancient Turkish hamam and sew their inspiration into the threads of our products. One of the highest quality fabrics in the world, it will continue to stand the test of time. Turkish cotton is a premium long fiber cotton that is grown in the small but productive Aegean region. Thanks to these long fibers, fewer joins are required in spinning yarns and this results in stronger, smoother cotton threads making it one of the best fabric choices.
Sustainable Cotton
Sustainability is sewn into the fabric of everything we do — from how our terry is made to the work we do to help protect our planet. Talesma has a long history of caring — both for the communities in which we work and live, and for the environment. We believe that making a mark in the world is about what you do, but also how you do it.
WHY MORE SUSTAINABLE COTTON MATTERS?
Through the Better Cotton Initiative (BCI), cotton farming has become better for the environment and the farmers who grow it. When grown conventionally, cotton farming uses large amounts of chemicals and water. This practice often leads to significant health risks to famers, soil erosion and water scarcity. And since most cotton is grown on small farms in developing countries, many farmers struggle to make a profit. Better Cotton means producing cotton with less water, chemical fertilizer and pesticide, while increasing profit margins for farmers.
WHO GROWS BETTER COTTON?
For the 2025/2026 marketing year, Better Cotton production in Türkiye is estimated at approximately 158,865 MT (approx. 730,000 bales), a significant increase from the 89,195 MT produced in the 2024/2025 season. This growth comes despite a challenging broader agricultural landscape, where total national cotton production is projected to decline to roughly 665,000–700,000 MT due to reduced planting areas and drought conditions in the Aegean region.
However, the focus has shifted from simple volume growth to traceability and regenerative standards. With Türkiye hosting the Better Cotton Conference in 2025 (İzmir), the initiative is prioritizing implementing advanced irrigation systems to combat regional drought and addressing decent work conditions and soil health as part of the 2030 Global Strategy.
